Strategic communications

National Security College | Professional course

Summary

In a 24-hour media cycle disrupted by influencers, online commentators and individuals with mobile phones, public opinion is being shaped at lightning speed. Consequences can include perceptions of bias, misinformation, ‘weaponised’ information and ‘post-truth’ behaviour. In this environment, what is Australia’s national security narrative and how does the public perceive national security? How can the public sector effectively and accurately help government shape public opinion while maintaining space for dissenting opinions? And how does it develop and maintain social license while balancing public interest with national [security] interest and the need to know? This program, aimed at mid to senior level policy officers and leaders, will consider the art of influence, national security narratives and, through the discussion and exploration of case studies, examine the value of effective strategic communications.

Course date: 
23–24 July 2024
Venue: 
National Security College, #132 Crawford Building, 1 Lennox Crossing, ANU
Cost: 

Cost per person (ex-GST): $2,250 for PAC agencies; $2,700 for all others

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‘The National Security College is a joint initiative of the Commonwealth Government and The Australian National University’

Updated:  26 February 2024/Responsible Officer:  Head of College, National Security College/Page Contact:  Web administrator